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In Down Times, Turn Up Big Ideas, Creativity, Innovation 
Marketing Insights, September 2008By: Tom Laughon
While the economy might damper the outlook of many organizations, now is not the time to simply wait for the light at the end of the tunnel. Pour your energy into generating ideas, and get everyone involved. You never know what big idea is waiting to pop up.
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Very well stated.
I am working on an innovated marketing idea that I hope will appeal to the Association industry. I am designing a website that will enable Publishers of content (ie. Associations) to create small web frames that can be embedded into Subscriber websites. The Subscriber pays a small monthly fee and the Publisher keeps the content fresh and relevant. The Publishing Association can drive traffic to their website, increase awareness and provide a service to it's membership.
The Subscriber benefits by getting low-cost, relevant information on their website. The news frame gets updated automatically by the Publisher. The site will be on-line soon. But if you have any questions, call Stu Kushner at 202-241-6502 or email me at stu.kushner@progoffice.com.
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